Our strategic communication program integrates the principle of development communication. It encompasses concepts used in Social Behavior Change Communication (SBCC) to reach our target audiences. Services we deliver are designed with the understanding that communication plays a pivotal role in development and project implementation.
The success of our communication program is based on:
- The outcome of a matrix for change exercise which helps us to understand the local context, define measurable goals, determine cultural alignment, select audience types and inform planning of our communication activities
- Stakeholders input to communication products we design
- Capacity building program for community youth, young women, and local leaders who are often equipped with the needed logistics to lead awareness activities in their communities
When we implement long term projects:
- We build local structures and improve their capacity to exercise communication stewardship in their communities
- We design feedback mechanism, evaluate the impact of our communication program and adjust were applicable
- Develop communication strategy and policy to guide project communication activities